I'm not sure I have ever in my life seen such a clever & unique marketing plan!!
As we all know, the Cleveland Browns have pretty much the worst reputation in the NFL.
Well, these awesome Bud Light fridges will unlock when the Browns finally win a game!
How clever is that?? Also, a bit cruel.
Budweiser have installed Bud Light fridges in 10 bars in Cleveland, Ohio. When the Cleveland Browns win their first regular season game, the fridge is unlocked and the beer is free!— UNILAD Sport (@UNILADFooty) August 14, 2018
The Browns have lost 34 of their last 35 games, but now they have added motivation! pic.twitter.com/BIKkKiQX9m
If or when - pick your conjunction - the Browns win a game, there's going to be free beer for fans. Bud Light, never adverse to sports marketing or promotions, has come up with a fun one: Special locked refrigerators, filled with Bud Light, will be triggered via smart technology and opened the second the Browns have notched their first regular-season victory. If you're near one, well, cheers. Love Ohio sports? Follow our new sports Instagram @clevelanddotcomsports. //📸➡️ Marc Bona, cleveland.com// #cleveland #ohio #thisiscle #browns #clevelandbrowns #nfl #budlight #beer #freebeer #cheers